About Us

Founded in May 1964 By J.W. Kerr, Jim Wilson, President of Canada Electric and James Wilson President of the Canadian Electrical Contractors Association, Kerrwil Publications Limited has grown into the oldest privately held publishing company in Canada.

We look forward our next 50 years with third generation family involvement through our family advisory board that includes the grandchildren of founder Jack Kerr. This advisory board will lever the growing expertise of both John D. Kerr and Julie Kerr whose business careers in banking and marketing/advertising respectively compliment the growth needs of Kerrwil.

Our Founder Jack Kerr gave us our mission. Simply stated he said "we will be a member of the industry first and publisher second." This mandate has distanced us from every competitor we have ever had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in the Canadian publishing community, and a key partner in the industries we serve. J.W. (Jack) Kerr, brought forward these guiding principles for success: be the market's resource; and, understand any publication and its ancillary platforms are in the process of becoming perfect.

Kerrwil has been active in many industry associations including the Canadian Business Press (Now Canadian Business Media Association) - where both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with the Canadian Business Media Association, Magazines Canada, BPA Worldwide, and the Canadian Circulations Audit Board.

He taught us that nothing is as constant as change. We must adapt to market conditions and technology trends and truly understand the impact these have on our readers. That and taking care of our customers will provide continued growth and a sound reinvestment in all we do.

Kerrwil has nurtured its reputation for being the best we can at what we do. Understanding and meeting our advertisers' expectations and providing new methods and solutions that generate above average returns is what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led to establishing best practices in publishing in print and on line that dramatically separate us from the competition.

We know what we do drives profitability, creates awareness, and builds brands and our team of editors, publishers and audience experts stop at nothing to be the markets we serve resource.

Today, we remain committed to the principles that have brought us this far...

Actively support the industries we serve
Ongoing investment in audited circulation
Delivering editorial excellence and authority
Setting the benchmark for best practices in publishing
Researching, evaluating and sharing superior market knowledge
Lead the publishing industry in best practice and online technologies

Kerrwil is your market resource.


Publishing Industry Expertise and Involvement drives Audience and Readership Excellence

As members of the Canadian Circulations Audit Board, a division of BPA Worldwide, our main platforms are audited twice yearly to confirm readership, geographic location and title. The data required by advertising professionals worldwide guarantees that you know what you are buying and to whom you are directing your message.

To be the best at what we do, Kerrwil is an active member of these industry associations. Kerrwil has chaired, supported and been active in all these groups for the betterment of the media and to ensure we stay at the top of our game in developing, sharing and practising best methods to gain audience and build quality content in print and on line.

As such we are members of:

  • American Business Media (ABM)
  • BPA Worldwide (BPA)
  • Canadian Business Press (CBP)
  • Canadian Circulations Audit Board (CCAB)
  • Internet Adverting Bureau (IAB)
  • Magazines Canada (MC)
We are also supporters of BUY SAFE MEDIA, a BPA initiative.

Our Driving Principles

Long Term Goal
We will work diligently on our obligation to build a better, and stronger company in the future building on the Kerrwil brand. Our future sustainability is ensured by our continued commitment to our stakeholders, developing our people and challenge those communities we serve. We will exceed in quality and service in all we do while we drive strong financial results.

Great People
Fostering a collaborative and supportive environment and attracting and retaining the best of the best for our business. Today our team continues to demonstrate whatever it takes moniker and takes on the challenges we confront with a can do team mindset. We value risk taking, innovation and the pursuit of continuous improvement in all we do.

The best value added formula for our clients
We will focus on our collective ability to continually drive value to our clients in all we do. We view our clients as partners and believe that we can help them grow though our long term understanding and knowledge of the markets we serve.

Our International Network We are committed to best practices, best methods and solutions in all we do and are committed to working with our colleagues worldwide to gain insight


Our company is different, our most protected assets are our people. It’s our people that make us different and it’s our people that drive our competitive edge. We are passionate about making a difference, about adding value and making a measureable different in our client’s performance.

Kerrwil’s history has been shaped by a bunch of smart, driven people that care about deadlines, getting it done and doing whatever it takes. Our collaborative style and focus emphasizes a team approach, builds trust at all levels and drives results for our clients, company and stakeholders.

Want to join our team?
Contact John Kerr directly at johnkerr@kerrwil.com


  • Canadian Yachting

    Founded in 1971 Canadian Yachting is the premier boating magazine in Canada. With related newsletters and web sites Canadian yachting reaches the broadest base of boaters in Canada every day.

    Kerrwil acquired Canadian Yachting in 1984 from McLean Hunter and has continually expanded its base to having the first digital version in Canada, the first special interest web site and first newsletter.

    Our related websites and those of our alliance partners are listed below.
  • Boating Industry Canada

    Founded in 2004 Boating Industry Canada addressed the information void present in Canada. The marine industry is about people and precedents, practical methods and solutions. Taking a true Canadian view Boating Industry Canada has set the benchmarks with more insightful editorial, its ongoing IMPACT interviews on people that shape the industry and make a difference. Our editors travel the world to get the right mix of content for those that make boating possible in Canada.

    Our related websites and those of our alliance partners are listed below.
  • Sail-World

    Sail-World is the largest online sailing news group in the world, with Sail-World USA, Sail-World Canada, Sail-World Europe, Sail-World UK, Sail-World Asia, Sail-World New Zealand and Sail-World Australia, along with Sail-World Cruising all carrying local news and major international news.

    Sail-World in 2008 received 1.2 million unique visitors and today boasts 3 Million today. Monthly we are achieving 275,000 unique visitors and our readers are engaged spending almost 20 minutes on site.

    Sail-World.com is a mainstay source of information for serious sailors because we are more event-oriented than any other sailing website in the world. We cover offshore racing, keelboat regattas, match racing, and Olympic classes.

    Sail-World now sends out 200,000 newsletter emails each week. Its event news coverage goes to over 900 different media groups including national and international sailing websites. Sail-World provides accountable advertising packages, so your Sail-World investment will provide you with solid feedback and client leads.
  • Electrical Industry

    Established in 2014 Electrical industry and its related newsletters dominated the market in terms of advertising share, unique visitors, open rate and hard and fast sales leads. Electrical Industry Newsweek and its related platforms are published in association with Electro-federation Canada and have quickly become the go resource for those that buy, specify install and maintain electrical equipment.

    With a unique industry newsletter outreach approaching 25,000 weekly our audience is the most detailed defined and qualified representing the leading electrical equipment influencers in contracting, plant electrical, commercial and engineering segments.

    Our related websites are listed below.
    Electrical Industry Newsletter Archives
    fr.ElectricalIndusty.ca - French/Francais
    FR Electrical Industry Newsletter Archives
    Electrical Wholesaler Newsletter Archives
    Lighting Design & Specification
  • SnowGoer Canada

    SnowGoer is the definitive leading brand serving the snowmobiling fraternity in Canada. Founded in 1980 it is the oldest and best established brand with its industry leading paid subscriber base. Acquired from Avid Media SnowGoer is an integrated platform partner with our Television and on line platforms.

    Written by a team of snowmobile experts SnowGoer continues to lead the industry in its content quality and insight.

    Our related websites and those of our alliance partners are listed below.
    SnowGoerCanada Blog
  • Snowmobiler TV

    Since 1993, Snowmobiler Television has been bringing you everything that’s important in the world of sledding. It doesn’t matter where, or what you ride. We have stories, information and product reviews that will make you a more knowledgeable, enthusiastic and prepared rider.

    STV crews have traveled just about everywhere on earth that welcomes snowmobilers to bring the stories that feed your love of the sport. From lifestyle features, travel destinations; you’ll get insights on the latest technological innovations.

    Starting thin 2015, your guide will be a familiar face in a new role. Phil Molto has stepped up as the on-camera host of STV. If you’re already a fan of the show, you’ll already know Phil as one of our most consistent and knowledgeable contributors. Phil’s 40-year-plus love affair with snowmobiling is the reason that he has seen and done just everything the sport has to offer. And if he hasn’t done it, he’s game to give it a try! Phil’s comfortable reporting from flatland trails, deep mountain powder, oval race tracks and local events.

    On every show, Phil reaches out to experts in every aspect of snowmobiling to bring you the info that you want to know. He’s joined by our staff of experts who review and comment on sled tech, the new releases, and parts and accessories

    SnowGoerCanada Blog
  • Go Riding

    Published four times per year Go Riding is one of the leading information sources for those that need to know more about their ATV passion. Editorial content is written and directed by the leading ATV experts in Canada and content includes recreation, technical, lifestyle and how to articles coupled with equipment and product reviews and super destination tourism features. Distribution includes newsstands, home deliver subscription and digital versions all augmented by our bi monthly newsletter and deep web site.

    GoRidingMagazine Blog
  • Go Riding TV

    Millions of enthusiasts choose ATVs as their way of getting away from it all and enjoying the great outdoors. The ATVing lifestyle is all about heading out to enjoy special events, touring destinations and all places the trails lead. That is what GO RIDING TV is all about; People, places and having a great ATVing experience. Focusing on the recreational aspects that are most popular, GO RIDING TV explores the most beautiful places in Canada while showcasing the best of the best for special events and club fun rides. More and more people are touring long weekends and booking holidays to get away on the quad, GO RIDING TV is their tour guide to best trails, vehicles and destinations. Be it spring, summer, winter or fall, ATVers are ready to ride and GO RIDING TV is there to cover it



About Re-Use of Content
Re-use requests include editorial and commercial reuse of Kerrwil text and images

To Submit a Request
For all requests to reuse content from Kerrwil we require the following information:

  • Name of the title/platform in which the content originally appeared
  • Issue date if applicable
  • Page number or URL
  • Title of the article / description of the image(s)
  • Name of the author / photographer
  • Your complete contact information (name, address, phone, fax, email)
  • Description of your proposed reuse of content (please include all details – including, but not limited to, print run, territory of reuse, rights being requested)
About Reprints
Reprints are high quality reproductions of published articles on a variety of media, enhanced by customization options.
E-prints are PDFs of articles that can be hosted on a website for access by multiple users. E-prints are print-enabled, allowing users to print the PDF.

Contact Information
email: elissacampbell@kerrwil.com
phone: +1.705.527.7666 ext. 224


Kerrwil prides itself in creating and providing the best content for the respective segments we serve. We deliver the most qualified audiences in our print, digital and on line platforms. Kerrwil is known as a pioneer leading the publishing industry with the first special interest web site, digital version, and integrated newsletters. We search and research our markets better than anyone and we strive to provide the right value for our clients. Kerrwil has been involved in integrated media solutions, in print, in person, on broadcast and online well before many considered it.

We pride ourselves at being members of the industry or segment we serve first and that drives the content that’s insightful and informative. We give our readers the right information at the right time and we provide the right mix of content in every issue, on every TV show and on every web site.

At Kerrwil we sell solutions first and are committed to a best fit always. If we can’t do what is needed we work hard to help our clients find the best solutions first. We believe in relationships and have clients that have dealt with us every month since our founding. Our integrated approach and service levels set us apart and each brand we have has professional sales teams that know the market and know how to bring results.

At Kerrwil we are always looking to augment the corporate team and build on the bench strength to support our mission to develop, create, and grow our numerous brand platforms. Our corporate group includes audience acquisition, market research, finance, operations, business development, promotion and Strategy and planning.

We are continuing in our efforts to refine, define and expand our platforms and technical infrastructure to allow us to better interface with our audiences. From web site design, to IT to systems design.

Request Info

If you require more information please contact Elissa Campbell - elissacampbell@kerrwil.com | 705-527-7666 ext 224

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
2016 All rights reserved

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