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A GUIDING PRINCIPAL
A GREAT MAGAZINE IS ALWAYS IN THE PROCESS OF BECOMING PERFECT!
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KERRWIL MOVES TO MIDLAND |
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KERRWIL's HEAD OFFICE has moved from Toronto for the first time since 1964 to Midland Ontario. Accounting, Audience development, marketing and retail sales support will be located here. Our New address is 538 Elizabeth Street, Mildand, Ontario, L4R 2A3 Ontario. phone 705 527 7666, fax 705 527 7662.
Kerrwil has also established an office in the United States; Suite 3002, 1783 Forest Drive, Annapolis, Maryland 21041 USA.
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AUDITED MEDIA IS SAFE UNAUDITED MEDIA ISN'T |
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Audited media means the publisher’s circulation is verified by a third-party organization, using objective audit procedures approved by media buyers. Audits can only be objective if the auditor has nothing to gain, or lose, by the results of the circulation audit.
An audited circulation statement provides verified data about:
circulation activity and quality (where the names came from, how old the names are, whether they are paid or non-paid subscriptions, whether they fit the intended audience for the media)
circulation breakdowns by job titles, industry type, geographic location
When a media supplier supplies its own data as evidence of its circulation, it’s hard to know if it’s either objective or accurate. A media owner has everything to gain, or lose, by the contents of their own circulation figures or sworn statements. Circulation reports, event attendance reports and any kind of ‘sworn statement’ can have no basis in fact, be out of date, inaccurate or missing the detail you should expect in order to make informed media buying decisions.
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Kerrwil Provides Major New Opportunities for Canadian and US Marine Industry |
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ANNAPOLIS MARYLAND October 12 2009 - Kerrwil Publications (Kerrwil) is one of Canada's oldest privately held publishing companies. Its sailing, power boating, cruising and marine industry publications (Canadian Yachting, Trailer Boating Canada and Boating Industry Canada) dominate the Canadian marine magazine marketplace.
Today Kerrwil has announced a strategic alliance with the largest online marine news content provider in the world, Australia’s TetraMedia Marine Group, publishers of Sail-World.com, Powerboat-World.com and MarineBusiness-World.com that is the top ranked online marine news group in the world.
Through this alliance, Kerrwil has also been appointed exclusive sales representation for the US-based advertisers.
With a network of editors and contributors worldwide, it delivers local, national and international news in Asia, Australia, Europe, New Zealand, the UK and the US and will now serve Canada via its sailing sites, along with a range of cruising, power boating and marine industry sites.
www.sail-world.com/Canada will deliver 24/7 online sailing and boating news of both Canadian and international origin to a large Canadian audience, while at the same time distributing Canadian marine news to a worldwide audience.
Rob Kothe, founder of the TetraMedia Group, explains that in news delivery, online technology delivers tangible industry and consumer benefits.
“Over the last decade, the Internet has begun to impact heavily on the marine scene. Boaters have voted with their mouses and the Internet is now the primary delivery method for breaking marine news internationally.
The marine industry – in many parts of the world – has been able to engage with this audience online, delivering significant gains in audience.
In this joint venture with Kerrwil, we will be able to broaden our audiences experience with reports from Canadian and US sailing events and also feature article content published in its strong and vibrant marine titles.”
Elizabeth A Kerr, President of Canadian Yachting commented, “by partnering with TetraMedia, our sales team led by Greg Nicoll, can deliver exciting and innovative marketing opportunities for our marine industry manufacturers and distributors. The TetraMedia Marine Group has a proven and tested formula that delivers industry messages to a very engaged, eager and ever growing audience.
A powerful mix of social networking within the marine area, combined with news generated (and uploaded) by class associations, yacht clubs and marinas, marine groups, will provide our audience across Canada, the US and worldwide with up-to-date stories, images, audio and video.
Geolocation technology will enable location-specific news to be featured. This means we can deliver the most passionate and engaged audience to our advertisers…locally, regionally, nationally and internationally.”
Recently, Sail-World, Powerboat-World and MarineBusiness-World ran an online contest for one of its advertisers, yielding 15,000 detailed survey responses and sales leads of unmatched quality. These kinds of promotions, only achievable online, are a golden opportunity for advertisers.”
For our exporters, we are very pleased with this strategic alliance as we will now be able to deliver interesting and pertinent Canadian boating and industry news to our combined world audience of around 200,000 boaters each month.
For more information:
Elizabeth A Kerr
President
Kerrwil Publications Limited
416-258-9948
eakerr@kerrwil.com
Rob Kothe
Managing Director
TetraMedia Marine Group
612-4977-211
media@tetra-media.com
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Forty Years Strong and Still Independent |
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Founded on May 21 1964 Kerrwil Publications Limited is one of Canada’s oldest privately held publishing companies. Since then we have been involved in numerous industries and disciplines. Whether it was plastics or an emerging electrical technology, Veterinarian medicine, or automation our team developed a solid in person, in print and on line strategy.
Developing ancillary brandsis what we have always done and moving into new opportunities to extend the print, in person and on line products is what we live for.
Today our company and its related interests boast a dynamic group of individuals that work as close as any team in publishing from their posts around the country. Being members of the industry first and publishers second has always set a Kerrwil property ahead of the pack. Our company is more than numbers and debt service, more than quarterly results, we know if we take care of the industry and disciplines we serve first our customer and their marketing needs first everything else takes care of itself. We take the longer term view and today in publishing that’s the exception but that’s the winning formula.
We are evaluating new markets and opportunities for growth all the time so if you want to join a winning team give us a call anytime.
Our related web sites include;
www.kerrwil.com
www.cymagazine.ca
www.boatcan.com
www.sail-world.com/canada
www.trailerboatingcanada.com
www.kboatingindustrycanada.com
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